02 BY STEINBRUCHEL
In 2007 12k started a series of t-shirts in which prominent designers in the electronic music community were invited to remix the 12k logo onto a shirt design. The first design came from Ireland’s Fehler, the design team behind Fällt, who capitalized on the negative space in the 12k logo to create a shirt of abstract simplicity.
Summer 2008 brought two new designs by Swiss artist Steinbrüchel. Each shirt features a design created from the mapping of vector and intersection points across the 12k logo. The design on SHIRT02 plots a horizontal bar broken up by a series of thin vertical lines across the bottom of the 12k logo. The process from original logo to final design is documented in the following pages.
SHIRT02 is printed in orange (PMS 1365) ink on both sides of a brown American Apparel shirt and is available in S, M, L, XL, as well as Babydoll and Spaghetti Strap style.